In imagining, you build on your initial reflective ideas captured in your fieldnotes and add many elements of your own awareness as a social being, as a human coming from a particular social situation, identity and place. Imagining is a stream of consciousness association. It is a right-brained wandering, the talking method, the chattering monkey voice that human mind is, beginning to dream, sometimes deeply in a hypnotic state, the murmur jabbering in our ear, as the Buddhist monks say, mindless many times like a tape recorder repeating things over, looping sounds and ideas, linking thoughts to them. Just let it run free and keep recording it. This is imagining.
Robert Kozinets, “Netnograpy: Redefined”. 2nd Edition. London: Sage, 2015, p. 201.