What does this mean?

«
It is worth emphasizing that there is no single or ‘correct’ answer to this question, ‘What does this image mean?’ or ‘What is this ad saying?’ Since there is no law which can guarantee that things will have ‘one, true meaning’, or that meanings won’t change over time, work in thi area is bound to be interpretative – a debate between, not who is ‘right’ and who is ‘wrong’, but between equally plausible, though sometimes competing and contesting, meanings and interpretations. The best way to ‘settle’ such contested readings is to look again at the concrete example and try to justify one’s ‘reading’ in detail in relation to the actual practices and forms of signification used, and what meanings they seem to you to be producing.
»

Stuart Hall, “Introduction”. In S. Hall (ed.), “Representation: Cultural Representations and Signifying Practices. London: SAGE Publishing, p. 9.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s